Many successful websites depend on returning visitors to account for a major part of their website traffic. Returning visitors are much easier to convert into paying customers. Explanation for this is - the more often they return to a site, the more trust they have in your site. The credibility issue just melts away. Therefore, you should keep your site`s visitors coming back to your site with the following methods:
1) Start a chatroom, forum or shoutbox
When you start a chatroom, forum or shoutbox, you provide to your visitors a place to voice their opinion and interact with their peers. As conversations build up, and some sense of community will also follow and your visitor will return to your website almost religiously every day.
2) Start a web blog
Keep an web journal, or more commonly known as a blog, on your site. You should keep it updated with the latest news and info about you. People are curious creatures and they will keep their eyes glued to their computer monitor if you post fresh news on your web site frequently. You`ll also build up your credibility as you are proving them to realize that there is also a real life person behind your website.
3) Carry out surveys or polls
Surveys or polls are other way of interaction that you should definitely put on your site. This way you have a quick way for visitors to express their opinion on your site. Make sure to put surveys or polls that are relevant to the target market of your site to keep them interested about the results.
4) Hold quizzes, puzzles and games
Try to figure out how many office workers procrastinate every day at work, and you will be able to track the number of returning visitors visiting your site if you have integrated on it some interesting or some kind of addicting way of entertainment. Also you can hold some sort of competitions to award the high score winner, so you can keep people trying continuously to get the prize.
5) Frequently update with fresh content
Frequently update your site with fresh content, so that every time your visitors returns, they`ll have something they can read on your website. This is the most effective method of attracting visitors that will return to your site. But this is also the least carried out one because of the laziness of webmasters. Thereis no visitor that wants to browse a website that looks the same over 10 years, so you should keep your site frequently updated with regularly updated content.
